Many people decide in construction sales. Your CRM knows the fewest.
Planner, architect, distributor, trade contractor. A construction project runs through many tiers and even more contacts. Commitments on site, technical requirements, the status of a tender: Most of it never reaches the CRM.
The result: projects that vanish from the pipeline, outdated relationships with trades and distributors, and market opportunities that are noticed too late.
How your field team works with VoiceLine.
Multi-tier networks under control.
Manufacturer, distributor and trade contractor in one view. Every relationship stays current.
Straight from the construction site.
Capture technical specs, site conditions and commitments from contractors while you’re on site.
Every project visible.
Tenders and construction projects stay in the pipeline. From first contact to award, across all stakeholders.
Next appointment booked instantly.
The follow-up meeting is set before you’re back in the car.
The features construction and building materials customers rely on.
Visit Report Creation (mobile-first)
Technical specs and site conditions documented straight from the construction site.
CRM Data Quality
Relationships with contractors and distributors in the multi-tier network stay current. No duplicates. No data junk.
Competitor Intelligence
Market opportunities and competitor moves detected automatically.
Playbooks
A consistent approach in multi-stakeholder project sales, across the whole team.
Meeting Agent
Schedules the follow-up meeting automatically.
Testimonial
ERCO: From reality in the field to intelligence in SAP.
How an enterprise customer becomes the blueprint for AI-native field sales intelligence.
30+ field sales employees · 10 CRM workflows by voice · DACH · SAP Sales Cloud C4C v2
The field
30+ field sales employees in Germany, Austria and Switzerland. Specialists for architectural lighting in complex, long-cycle project sales. Visits, opportunities, call logs, tasks and account data are captured by voice, straight from the field.
VoiceLine
10 workflows in SAP C4C v2. Visit reports, call logs, tasks, appointments, emails, reminders, new accounts and contacts. Everything mapped natively to SAP objects, including project, category, win probability, phase and budget.
Intelligence
Every visit, every project update, every new contact is put in context and aggregated across all reps. Competitor mentions, pipeline shifts, customer sentiment and product resonance are captured in real time. Team and project leads see market signals live.
SAP
Structured, enriched intelligence lands directly in SAP C4C v2. VoiceLine is part of ERCO’s data architecture and connects field intelligence with all other company data. The field doesn’t just feed the CRM, but the entire intelligence architecture.
Runs in your CRM. Not next to it.
VoiceLine writes project and visit data directly into your existing system, for example SAP C4C. Your team keeps working as usual, and your CRM finally reflects the whole network.