Your revenue is decided at the POS. You see little of it in the CRM.
Several stores a day, plus campaigns, price promotions and placements. Your field team sees every day what’s really happening in retail. It gets documented in spreadsheets, photos and notes, if at all.
The result: campaign execution nobody measures, competitor promotions noticed too late, and top performers whose approach nobody can copy.
How your field team works with VoiceLine.
POS surveys in minutes.
Shelf and product placement captured by voice, instead of in manual spreadsheets.
The voice of the store manager.
What your retail contact really thinks is documented right in the same visit.
Competition in the aisle spotted.
The competitor’s new display is flagged before you leave the aisle.
The best of the team, for everyone.
Every visit with its own agenda and preparation, so the approach of the best reps becomes the standard across the whole network.
The features retail and consumer goods rely on.
POS & Marketing Surveys
Shelf and placement surveys in a few minutes of speaking time instead of manual spreadsheets.
Visit Preparation & Playbooks
A dedicated agenda and preparation for every store visit.
Competitor Intelligence
Systematically track competitor activity and market information in the store.
Product Intelligence
The right product or collection from the catalog, mid-conversation.
Visit Performance Intelligence
Standardize what top performers do, across all reps and territories.
Testimonial
BSH: 200+ reps. 3 countries. One system.
How a global home appliance manufacturer builds an AI-native sales experience for field sales with VoiceLine and SAP.
200+ field sales employees · Germany, Spain, France · 3 languages · SAP Sales Cloud C4C
The field
200+ reps visit retail stores every day. They handle brand campaigns, price promotions, contract fulfilment, surveys and shelf placements. Every visit is fully captured and always connected to SAP.
VoiceLine
POS surveys on SAP objects, visit notes, tasks, call logs and custom workflows are captured by voice and written into SAP C4C. Pre-visit briefings arrive by app or email, on request even while driving. Work is done in German, Spanish and French.
Intelligence
Every interaction is put in context. Order history, contract fulfilment and bonus attainment are merged automatically from CRM and ERP. Competitor signals, store-level deviations and campaign execution are captured in real time across 200+ reps.
SAP
All field data flows back into SAP C4C, with no parallel systems and no duplicates. Field sales leaves the office fully briefed and runs the visit. Every insight lands automatically in SAP.
Runs in your CRM. Not next to it.
VoiceLine connects field data with CRM and ERP, for example SAP C4C. Your team gets the context before the visit and delivers the data afterwards, without an additional system.