How Bohnenkamp saves nearly a half workday per week with the VoiceLine AI assistant
Bohnenkamp's 30-strong field sales team was spending too much time on documentation and not enough time with customers. With VoiceLine, they flipped that: nearly half a workday saved per rep, per week, and full field visibility for management from day one.
About Bohnenkamp
Bohnenkamp AG has been one of the leading wholesalers for tires, wheels, and vehicle components for professional use for 75 years. Headquartered in Osnabrück, with four additional sales and logistics locations across Germany, the company processes over 60,000 shipments daily across a warehouse footprint of around 200,000 m².
In a challenging market environment, Bohnenkamp's greatest competitive advantage is its field sales team and the personal customer relationships they build every day.
The Challenge: Field Sales Under Pressure
Market pressures and an uncompromising focus on the customer made it essential for Bohnenkamp to relieve its field sales reps of time-consuming secondary tasks like reporting and order intake, without sacrificing the quality or completeness of the data captured. The day-to-day reality made this clear:
Customers frequently contact field reps directly, concentrating too many tasks in one place
Post-visit reporting is critical for sales management, but the existing CRM made it slow and cumbersome
Documentation often happened in the evenings or at the end of the week, slowing down internal processes
Valuable market insights couldn't always be captured in a timely or complete way
Reisezeiten konnten nicht produktiv genutzt werden; CRM-Pflege wurde abends nachgeholt.
Follow-up-Aufgaben erreichten den Innendienst verspätet.
Terminplanung und Lead-Erfassung waren unterwegs umständlich.
Die Datenbasis im CRM hat durch den hohen manuellen Erfassungsaufwand insgesamt gelitten.
The challenge: meaningfully reduce the administrative burden on field reps while ensuring reliable, structured documentation — with zero added complexity in their daily workflow.
The Solution: VoiceLine as the AI Assistant for Field Sales
Bohnenkamp chose VoiceLine, the AI voice assistant for field sales teams. The solution was fully integrated into their existing on-premise Microsoft Dynamics CRM, via a Lobster interface, bringing powerful AI capabilities to the existing system for the first time. Features in use:
Voice-driven visit reports
Using the VoiceLine app or a simple phone call to the VoiceLine AI, reps capture visit reports by voice. Within seconds, the AI transcribes, structures, and hands off the report directly into the CRM. No typing. No delay.
Task management by voice
After a visit, reps delegate tasks to the AI assistant using voice commands. The assistant ensures every task is forwarded to the back office with full context and structure — within minutes. No calls, no notes, nothing slipping through the cracks.
VoiceLine Analytics
Sales leadership and management automatically receive structured analysis of all field reports — covering new sales opportunities, competitor activity, product feedback, and customer sentiment. The AI also supports ad hoc analysis, such as tracking customer adoption of a newly launched online shop.
Industry-specific transcription
The AI reliably recognizes sector-specific terminology like tire brands and sizes, and is continuously trained with new terms in close collaboration with the VoiceLine team and Bohnenkamp's sales leadership.
After a two-and-a-half-week key user phase in December 2024, VoiceLine was rolled out across the entire German field sales team in January 2025. Within three weeks, the full team was trained and live.
Results through end of Q1 2025:
High user satisfaction: Every single field rep uses VoiceLine actively. Many have personally thanked their sales manager for the relief it brings.
Significant time savings: Each field rep saves nearly half a workday per week on average.
Management visibility, finally: Sales leadership now has complete, structured insight into what's happening in the field — with far less reporting effort from the team.
Scaling ahead: Following Germany, the rollout continues in Austria in Q2 2025. Further European markets are in planning.
The Numbers (Q1 2025)
~1,300 visit reports created with VoiceLine
~175 tasks created & distributed with VoiceLine
88% reports & tasks handed off same day
94% reports & tasks handed off within 30 minutes of capture
85 average AI-assisted actions per field rep
Voices from the field
VoiceLine gives Bohnenkamp a modern, voice-driven approach to field sales — one that reduces the burden on reps, streamlines internal operations, and gives management an entirely new level of field visibility. No major system overhaul. High adoption from day one. Real, measurable impact in weeks.
This is what AI-powered tools look like when they work.
